Looking for Taiwan beauty products and loads of gifts, snacks and lifestyle gifts under one roof? Welcome to POYA (寶雅), one of the largest Taiwan beauty store chain, with hundreds of branches across the country.
We love buying Taiwan souvenirs, beauty products and snacks so POYA is the perfect place to shop. From swimming caps to colored contact lense K-Beauty masks to drink flasks, Taiwan POYA is your one stop shop for so many goods.
From the bright pink logo to prices and its history, here is our guide to Taiwan POYA 寶雅.
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What is POYA?
POYA (寶雅) is the No.1 beauty brand retailer in Taiwan – and yet it sells so much more, from alcoholic drinks to clothing and footwear.
Easy to spot because of its bright pink exterior and signage, POYA has been around since 1985 and now also ventured into dedicated home and hardware stores called POYA HOME / 寶家.
A great place for discount prices and daily shopping, POYA is popular with local Taiwanese bargain beauty hunters but it should be on your shopping list too for your next Taiwan trip.
We often go to POYA for beauty products and toiletries, but you can also pick up thousands of other cheap items – like for instance when we needed a swimming cap for the hot springs in Jiaoxi, we found one for just NT$60 at POYA Jiaoxi.
If you know Daiso or Don Don Donki / Don Quijote in Japan (both of which also have stores across Taiwan) or Olive Young in South Korea, POYA is a similar retail concept to these.
The current POYA strapline / marketing motto is ‘Make Life Amazing’ – amen to that!
How big is POYA in Taiwan?
POYA has grown relatively big since its first store opened just over 40 years ago – it celebrated its 100th store in 2014. As of 2026, there are now over 470 POYA 寶雅 stores in Taiwan.
This compares to around 600 Cosmed 康是美 stores and 590 Watsons stores, their main competitors in the Taiwan beauty market.
In 2025, they had record sales of over NT$25 billion, up 7% from the previous year – now that is a lot of beauty products sold!
Why do people love POYA so much?
In short, POYA is big on choice and low on prices. It has stores big and small in all big cities and most towns, plus it is almost like a supermarket where everything can be bought in one trip.
It usually offers a much wider selection of beauty and skincare products than similar Taiwan beauty stores and pharmacy chains like Watsons, Cosmed and Great Tree Pharmacy.
Even though it is a Taiwanese store through and through, people also like POYA as it has a wide range of international products including K-Beauty products and Japanese skincare items – we also noticed loads of international alcohol too like Korean soju and Japanese sake – cheers!
We believe there is also a popular POYA loyalty scheme too but we haven’t personally used it – but sign up if you want even more discounts and special offers!
PS After POYA, we think Taiwan Cosmed is pretty good too – it has a similar wide range.
What can you buy at POYA?
Given their store range and size, it is often more a case of what CAN’T you buy there.
Like Carrefour, the large POYA have several floors each with different categories like cosmetics, food and drink, cleaning products, haircare and more.
The main POYA categories are:
Taiwan Skincare and international cosmetic brands
Taiwanese brands like Heme, Dr Wu, and Naruko, plus moisturisers, lotions and potions from brands such as Senko, Nivea, BIORE, Neutrogena and CLIO.
We should also mention POYA is one of the BEST places in Taiwan to buy face masks / sheet masks with prices starting from NT$35 per sheet mask.
Selected medicines and healthcare
Including vitamins, paracetamol and other over the counter pharmaceuticals, plus day to day toiletries like toothpaste and deodorant.
Haircare
Shampoo, hair dye, conditioner plus accessories from brands like L’Oreal and Kesho.
Feminine Hygiene products
Sanitary pads and tampons.
Clothing, Headwear and Underwear
We’ve seen everything from Pokemon socks to winter hats, disposable underwear to cartoon character slippers. Oh and moped helmets too!
We particularly liked these Taiwanese caramel milk pudding socks.
Eye care and lashes
From mascara to eyelash curlers, you can ‘see’ loads of lash products – plus colored / tinted contact lenses too (so popular in Taiwan right now).
Snacks and Consumables
Lots of food, drink and snacks including Taiwanese snacks like Kuai Kuai puffs and pea puffs, Taiwan craft beers like Taihu brewery, various Japanese candies like POCKY, energy drinks, cereal, Bugcat Capoo C&C Lemon and so so much more – you won’t go hungry!
Japanese and Southeast Asian Noodles – yes, in some stores, they have special sections featuring oodles of noodles from all over Asia.
Homeware
Storage containers, cutlery, kitchen equipment , chopsticks etc – like a Taiwan Daiso!
Toys
Yep, larger POYA stores even have big toys sections – think Sylvanian Families, TOMICA cars, Disney merchandise and loads of play brands you’ll recognise.
Assorted items
Like umbrellas, watches, rain macs, washing powder, bath bombs and more.
Frequently asked questions about POYA Taiwan
Can you do tax refunds at POYA?
Some POYA stores do allow tax refunds in store but you must meet the minimum NT$2,000 spend to be eligible for a tax refund.
You must present your passport to get tax free shopping in Taiwan.
What are POYA’s opening hours?
It can vary slightly from store to store but the vast majority of POYA stores in Taiwan are open 7 days a week from 10am to 10:30pm – we have seen some smaller stores that close at 10pm.
POYA operates a domestic website called POYA Buy, but they do not ship to the UK.
Can you buy POYA beauty products online ?
Yes, the official POYA Taiwan website can be found here (but they only deliver in Taiwan).
Please note POYA stores in Taiwan do NOT currently offer shipping and delivery outside of Taiwan – which is another good reason for why you need to visit Taiwan in person.
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